Blog Social networking

Blogs have become apart of the new normal. With a ubiquitous emergence on the scene, blogs can and are used in so many contexts and genres and subject matters to chronicle and document the ideas and opinions of authors and content contributors. However, blogs in the corporate context is definitely the next frontier. Typically the virtual presence of many major corporations is specific to the advancement of the brand or for informational purposes. To that end, blog social networking in the corporate context is a great idea but it does raise some red flags of concern. The initial concern is privacy. Blogging tends to be a thing of "the people" and is seemingly provides a sense of transparency to the general public. It would be very important to assure that appropriate content is share via the blog method. The was an instance, in which privacy was potentially compromised for Mark Zuckerberg's (Facebooks founder and CEO) sister posted a holiday family photo on Facebook, but due to the confusing nature of the privacy controls, the photo ultimately went viral when it was only meant for family memories. Privacy is key to assure that the online presence of a corporation is always protected. Another issue is perception. To have corporate America impede upon a communication/media stream that is geared towards the general public is of course advantageous and perhaps ambitious in nature but there is the question of credibility. Of course it is normal business best practice to assure that any communications that represents a sole institution has been properly vetted before released to the general public but with the ease of using media in the modern day but according to Kristina Grifantini, in her article: "Can you trust crows wisdom?", online content (although she referred specifically to recommendations) can be distorted by users.



Privacy Is So Confusing Even the Zuckerberg Family Photo Isn't Private
Can You Trust Crowd Wisdom?