New media fosters a wealth of creativity because it tends to provide a collaborative forum that promoted the exchange of ideas. Often these ideas lead to new ways of allowing technologies and systems to advance in both usages and functionalities. Claire Miller in her New York Times article: "Twitter Serves Up Ideas From Its Followers" speaks about the way in which Twitter in its infancy allowed its users to aid in its augmentation and expansion. From being open to its users ideas and desires, we now see such features as the ability to retweet and list. Apple is extremely into allowing its users to be apart of the creative process via its beta programmers initiatives, in that users are allow to use Apple softwares that are in development to eminently be apart of the next iOS upgrade. This allows users to provide feedback as to which optimizes what will be available within the next upgrade. Twitter Serves Up Ideas From Its Followers